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Summarized by durumis AI
- durumis aimed to provide services to global users through multilingual support, and we found that we could get 7.6 to 12.5 times more clicks and exposure through global services than when we only served in Korean.
- Currently, durumis is securing more clicks and exposure through global services than through exposure in Korean only in Google search results, and while traffic from Korea accounts for only 2-4% of the total, we have confirmed that we can generate up to tens of times more traffic through global services.
- Although durumis is still in its early stages of service, its Google site score is rapidly rising, and we are continuously improving the search registration system to ensure faster exposure in search results.
This is something we actually worried about when we were creating durumis.
If we use generative AI to create a multilingual service, and provide a service for the global market, will people around the world be able to read the articles? Will Google pick it up well in search and will it be well exposed?
I will show you some simple statistics about this.
First, we estimated the data using a few articles that are currently exposed on Google Search as samples.
The samples are as follows:
We investigated the statistics using the above 5 articles.
Commonly, all articles have the original language as "Korean".
Ratio of search exposure and clicks by language
The table above shows the total data extracted through Google Search (via. Google Search Console) and summed up, and it can be confirmed that Korean has about 13% / 8% of the total clicks and search exposure, respectively.
In other words, there were about 7.6 times / 12.5 times more clicks and exposures than just Korean exposure.
Ratio of search exposure and clicks by country
Next is the exposure by country.
The rate of clicks and exposures for all articles in South Korea is 1.6% and 4%, respectively.
The reason why the ratio of Korea is lower than the previous language-based results is that, surprisingly, most sites are only in Korean, but they are not only exposed in Korea. (Similar results came out in the MVP model we were operating for testing.)
Anyway, while Korea only generates 2-4% of the overall traffic, durumis shows that it can generate up to tens of times more traffic globally.
Although it is still in the early stages of service, the site score is not yet high in SEO, but it is currently increasing rapidly.
Also, we are constantly improving the search registration system and confirming through internal data that we are being exposed in search much faster.
