- Is Hulu's Original Series 'Shōgun' Another Orientalist Disaster?
- Hulu's original series 'Shōgun' was released on February 27th, based on a novel inspired by historical events. However, it is anticipated to spark controversy surrounding Orientalism due to its portrayal of East Asia from a Western perspective.
This was actually something we pondered a bit while developing durumis.
If we truly utilize generative AI to provide multilingual services and target a global audience, will people around the world be able to read the content? Will Google effectively index and rank it for search visibility?
Let me show you some simple statistics regarding this.
First, we estimated the data based on a sample of several articles currently indexed on Google Search.
Here are the samples.
- Netflix's 'Vikings: Valhalla', Season 3 Release Date and the Future of the Characters
- Netflix's 'Vikings: Valhalla' season 3 is scheduled for release in 2024, and it is highly likely that the stories of Leif, Freydis, and Harald will conclude.
- Heart Signal Season 4 Returns After 3 Years: Will It Reclaim Its Original Spot?
- Channel A's Heart Signal Season 4, a dating reality show that returned after a 3-year hiatus, gained popularity by showcasing the fresh and exciting feelings of the cast members. Not only the final couples but also the changes in the cast members' relatio
- Korean Actor Chae Jong-hyeop Stars in Japanese Drama 'EYE LOVE YOU,' a Cross-Border Fantasy Romance
- In January 2024, 'EYE LOVE YOU,' a Japanese drama starring Chae Jong-hyeop, will air. It's a romance drama about a protagonist who can read people's minds through their eyes and encounters a Korean exchange student.
- The Return of 'Physical: 100' Season 2: Who Are the Competitors This Time?
- Netflix's 'Physical: 100' Season 2 will be released on March 19th. Participants from various fields, including fighter Kim Dong-hyun and national team athletes, will take on even tougher missions.
We analyzed the statistics for these 5 articles.
Commonly, the original language of all articles is "Korean".
Language-wise Search Visibility and Click-Through Rate
As shown in the table above, the data is aggregated from Google Search Console, showing that Korean language clicks and search impressions account for approximately 13% and 8% of the total, respectively.
In other words, compared to being indexed only in Korean, there were approximately 7.6 times and 12.5 times more clicks and impressions, respectively.
Country-wise Search Visibility and Click-Through Rate
Next, let's look at the country-specific impressions.
The click-through rate and impression rate for the entire article in South Korea are 1.6% and 4%, respectively.
The reason why the ratio for Korea is lower compared to the previous language-based data is that, surprisingly, most websites, even if they are in Korean, are not only exposed in Korea. (We saw similar results in the MVP model we tested earlier.)
In any case, while Korea generates only 2-4% of the overall traffic, durumis demonstrates the potential to generate up to tens of times more traffic through a global reach.
Although the service is still in its early stages, the site score on Google is not yet high in terms of SEO, but it is rapidly improving.
Furthermore, we are continuously enhancing the search registration system and are internally verifying that our content is being indexed and appearing in search results increasingly faster.
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