Google is a search company. Samsung Electronics is a semiconductor company, and Hyundai Motor is an automobile company. Each company has its own area of expertise, and it is natural to focus on that area. But why does Naver, despite being a search engine, leave something to be desired in terms of its search functionality?

Recently, while developing durumis, we put a lot of effort into SEO (Search Engine Optimization). We researched a lot of information and experimented as well. As a result, we realized that Google is definitely a company that is serious about search. It retrieves registered information well and reflects it well in search results. Of course, simply retrieving information doesn't guarantee top ranking, but at least you can expect results proportional to your efforts.

But Naver and Bing were different. They did retrieve information, but it wasn't reflected properly in many cases. There was even a suspicion that they might not be reflecting it at all. In particular, Naver is suspected of prioritizing its own content, such as internal cafes, blogs, and news, in search results.

Google provides various services and APIs for search registration. Thanks to this, registration is easy, and it is also good for optimizing each page. In fact, search technology itself is not that different among all search engines. However, if you check Naver Search Console, there are still many pages that are not being searched at all.

Not only durumis, but other blogging services like Velog and Medium are also not well exposed in Naver search. If Naver paid a little more attention to these areas, wouldn't more users be able to access a variety of information?

Naver has an overwhelming share of the domestic search market. This means that many people are getting information through Naver. However, if Naver search results are biased towards its own content, users will miss the opportunity to access diverse information.

Of course, Naver may have its own reasons for favoring its own content. However, we should not forget that the essence of a search engine is 'information search'. Providing users with the information they want accurately and quickly is the most important role of a search engine.

We cheer for Naver's development, and we hope that it will pay more attention to external content in the future. We hope that Naver will create an environment where diverse information can be searched fairly, providing users with a better search experience.